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H
Hala Etoum
CRM • Automation • Digital Transformation

Available for CRM & automation projects

Hi, I’m Hala — I build CRM systems teams actually use.

CRM Specialist with 7+ years across banking and tech environments. I help organizations implement CRM, automate workflows, integrate systems, and turn customer data into practical insights that improve service and efficiency.

Contact Me View Projects See My Resume
CRM Implementation Process Automation System Integration Power BI

Quick Snapshot

CRM + automation outcomes, delivered with a business-first approach.

7+ yrs
360° Customer View
Centralized CRM visibility across teams & channels.
Automation & Digitization
Replace manual steps with reliable workflows.
Integrations
Connect CRM with core systems, telephony, cloud apps.
Explore Services → See Experience

About Me

Business + tech mindset focused on adoption, clarity, and measurable impact.

I help teams turn scattered customer data into structured CRM workflows, clear dashboards, and automated operations. I’m experienced in banking-grade environments where accuracy, governance, and change management matter—so I build solutions that are practical, scalable, and easy to adopt.

LinkedIn Email

Experience

A quick timeline of roles and impact.

See projects →

Automation Developer

Global Telecom Engineering • Remote (Jordan)

Nov 2025 — Present

  • Delivered automation solutions reducing manual intervention across technical and operational workflows.
  • Enabled scalable operations through integrated automation and process standardization.
  • Improved workflow reliability by implementing automated task execution and system connectivity.

Strategy & Processes Assistant Manager

Jordan Ahli Bank • Amman, Jordan

Jul 2021 — Nov 2025

  • Delivered centralized CRM capability enabling 360° customer visibility across branches and contact center.
  • Integrated CRM with core banking and telephony systems for real-time customer data access.
  • Automated workflows and supported digital onboarding and service digitization initiatives.
  • Defined KPIs and built dashboards to improve governance and performance tracking.

Innovation Officer / Digital Platforms Officer

Jordan Ahli Bank • Amman, Jordan

Sep 2018 — Jul 2021

  • Improved customer engagement through chatbots and automated communication channels.
  • Simplified customer access to services through digital onboarding platforms.
  • Enabled workflow digitization and data accessibility through cloud integration initiatives.

Projects

Projects that show how I combine CRM, automation, and data.

CRM Application Development (Banking)

Built a centralized CRM delivering 360° customer visibility across branches and contact center. Integrated CRM with core banking and telephony for real-time access.

CRM Core Banking Telephony

Data Cleansing & KYC Automation

Delivered an automated KYC update solution to reduce branch visits. Improved data accuracy, compliance, and operational efficiency.

Automation KYC Data Quality

Employee Experience BI Dashboard (Al-Kasieh)

Developed Power BI dashboards visualizing employee satisfaction by department and role to support targeted improvements.

Power BI Analytics

Employee Experience BI Dashboard (MoDEE)

Built BI dashboards analyzing employee satisfaction across departments to support data-driven organizational improvements.

Power BI Insights

Enterprise Digital Transformation Initiatives

Automated KYC workflows, implemented SaaS platforms, and delivered digital ticketing systems to support paperless operations.

Digital Transformation Workflow

Chatbots & Automated Communication

Improved customer engagement through chatbot deployments and automated communication channels.

CX Automation

Skills

What I use to deliver results.

Core

CRM Strategy & Implementation Process Analysis Workflow Automation System Integration Digital Onboarding

Analytics & Delivery

Power BI KPI Frameworks Agile Project Management Stakeholder Management

Services

How I can help your business.

CRM Assessment

Review your processes, data, and teams to define the right CRM scope and roadmap.

Implementation & Adoption

Configure pipelines, fields, automations, and train users so the CRM is actually used.

Automation & Integrations

Connect systems, remove manual work, and improve reliability with clear workflows.

Contact Me

You can reach me directly by email or LinkedIn.

Location: Amman, Jordan

Email: hala@etoum.net

LinkedIn: linkedin.com/in/hala-etoum

Email Me Message on LinkedIn Download Resume

What I can help with

  • CRM implementation, data model, and pipeline design
  • Automation & workflow digitization
  • Integrations (CRM ↔ core systems, telephony, cloud apps)
  • Dashboards & KPI frameworks (Power BI)